This week Pepsi’s new ad campaign has been making the headlines – but not for the reasons they had hoped.
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In a bid to cash in on the uprising against actual murders of black people by American law enforcement, and the resulting protests that have ensued, Pepsi actually thought it would be a good idea to use notoriously vacant supermodel Kendall Jenner to act as if she could solve all of these very serious problems by handing a can of fizzy death drink to a police officer. It was insulting, tacky and completely tone-deaf.
The video below emerged online this week via JWZ, which manages to explain everything that is wrong with this advert by revealing what its true meaning is:
https://www.youtube.com/watch?v=1BZifBEOp5Y
I’d say they nailed that and all in 11 seconds flat. Nice work.
Poor old Kendall Jenner – she really needs to start thinking before booking jobs. It was only a few months ago that she managed to piss off the entire ballet community by demeaning their art form with this one minute promo video.
