Well, it looks like Tottenham Hotspur have outdone themselves again. As if getting thrashed at home by Ipswich AKA Peppa Pig FC wasn’t humiliating enough, Spurs have now gone and done one of the worst/pointless logo redesigns in football history.

🚨⚪️ Tottenham announce their new logo.

“We have removed the curved Tottenham Hotspur text from beneath the cockerel”.

“This enables us to increase its scale across different environments and stand proud as a true icon for the Club”. pic.twitter.com/RB13A1tpdg

— Fabrizio Romano (@FabrizioRomano) November 18, 2024

And just like that, Tottenham have gone from trophy-less to name-less in one swipe of a magic eraser. It’s crazy to think that some marketing firm are raking in 7 figures a year for this genius move. Money well spent like so many of their previous signings. Or did they get Rodrigo Bentancur to design it, seeing as he’s got nothing better to do for the next seven fixtures?

It’s actually dumber than when Japan ‘redesigned’ their flag by making the red dot a bit redder:

Here’s an idea, Tottenham – instead of just deleting the text from the logo, maybe add an actual football for the cockerel to stand on instead of whatever that abomination is? It’s unbelievable how this club just keeps giving the football world more and more reasons to laugh at them. Never change, Spursy!

P.S. Some random guy on Reddit had a go at rebranding the Tottenham logo for himself, and it’s so much better than what the club came up with, even if it does seem like a car logo:

For the 17-year-old girl with autism who was banned from playing football after asking a transgender opponent if they were a man, click HERE.