Officials in the Nizhny Novgorod region of Russia have come up with a pretty unique way of getting drivers to stick to the speed limits.

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Instead of boring old warning signs, they’ve hired models to go topless and stand by the road with speed limit reminders. Genius, although surely that’s an accident waiting to happen? Yeah, they might slow down, but they also might crash.

The experiment was set up by public organisation ‘Autodvijenie’ and so far, it has proved to be a success. As said, mostly because the men are slowing down to admire the women’s assets.

https://www.youtube.com/watch?v=jsl5XxUZijI

Well, I guess safety comes first and all that, and if that’s what it takes then so be it.

Russia’s roads are notoriously dangerous as well. Check this video out if you don’t believe me.