TippEx — Hunter Shoots a Bear
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Created by the Buzzman Agency, this interactive viral YouTube hit shows a couple of unassuming campers being attacked by a bear. The choice of whether to shoot the bear was left up to the viewer, but either decision led to the camper TippExing out the word “shoot” in the video title to be replaced with any other action the user wished to try. The team recorded over 100 possible scenarios, inviting viewers to find them all.
Tourism Queensland — Best Job in the World
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The Australian Government came up with a unique way to promote a job position; make an advert for it. The newly created position of Island Caretaker paid $100,000 AUD for a six month placement, with the idea being that the lucky individual would promote tourism through broadcasting weekly podcasts and online diaries. The modest aim of the campaign was to receive 400,000 hits, but the strategy of pushing the story through traditional news outlets and then sustaining it via word of mouth on social media propelled the advert into a media frenzy. After they received 34,000 applications, the eventual lucky winner was Brit Ben Southall.
