Prime Energy Drink has ben one of the biggest stories of the year as grown adults fight each other in supermarkets over it and one dumb shop in Wakefield goes viral for selling it to people for over £100, and now one gelateria in Hitchin is getting in on the act by turning it into ice cream.

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Fabio’s Gelato know an opportunity when they see one as they’ve previously created ice cream that’s flavoured like Guinness, pigs in blankets, Big Macs, Marmite, hot cross buns and mince pies, so definitely weren’t going to pass up the chance to put Prime through their churner. The only problem was obviously finding a few bottles of the stuff, as owner Fabio Vincenti explains:

@fabgelato We finally made prime energy Gelato, the first time its ever been made? #prime #ksi #loganpaul #icecream #gelato #wakeywinesprime #hitchin #letchworth #smallbusiness #fyp ♬ original sound – Sickickmusic

When we saw the viral videos flooding social media with Prime, we knew we had to turn this into gelato.

Chris from Chicken George managed to secure me 20 bottles, enough to taste test, then experiment with creating a Willy Wonka recipe and finally to create two pans of gelato for the shops.

It’s made with Prime, tastes like Prime…

We will leave the score of the drink down to our customers when it launches this Saturday!

Huh? I thought it was an ice cream not a drink? Don’t really get that last bit?

Anyway, the Prime ice cream actually looks pretty good, but I can’t vouch for if it tastes like Prime because I’ve never had the privilege of tasting it or Prime itself in fact. I guess Fabio is probably hoping that his gelato inspires a similar reaction to the drink as well, although let’s hope no violence breaks out in his ice cream parlour and he isn’t so much of a prick that he starts charging extortionate prices for it like those assholes from Wakey Wines. Guess we’ll find out on Saturday.

For more of the same, check out Gordon Ramsay trying Prime Energy Drink. Any guesses what he’ll think of it?