During WWF’s attitude era, Stone Cold Steve Austin was the elegant purveyor of two cans: Steveweisers, and whoops.

Now the toughest S.O.B. in the WWF is opening up a new venture, into the craft ale industry.

After an interview on his (incredible) new podcast with Rob Croxall of the El Segundo Brewing Company, Austin and Croxall embarked on a mission to create the ultimate India Pale Ale.

But don’t expect The Texas Rattlesnake to be rocking one of those painful-on-the-eyes topknots or shaving with a cut-throat any time soon, because this ain’t no bespoke commodity of artisan hipster decorum.

This is Steve Austin’s Broken Skull IPA.

WHAT?

This is ‘ One Bad-Ass Beer’.

WHAT?

This is 6.7%abv of the damn finest mix of hops you ever done seen.

And I guess that’s the bottom line.

http://media.giphy.com/media/qiSGGu0d2Dgac/giphy.gif

If you old school wrestling heads want to realise your true age, check out this photo of Shane McMahon taken at the spectre premier this week.