Snoop Dogg had the world’s stoners questioning their life choices when he announced he was ‘giving up smoke’ a few days ago, with this poignant graphic that it made it look like he was announcing a divorce or the death of a loved one:

Everyone’s minds went to the worst case scenario: is Snoop Dogg sick? Has he battered his lungs with weed smoke for so long that it’s finally time to hang up the blunt papers, despite the legacy and reputation he’d built for himself as one of the world’s most notorious stoners?

Well, no. Turns out Mr. Just Eat is collecting another few million to promote smokeless fire pit company Solo Stove, and the whole thing was one big troll job and PR stunt:

I’m done with smoke. I’m going smokeless with @SoloStove. #ad pic.twitter.com/RwF8wnk1wp

— Snoop Dogg (@SnoopDogg) November 20, 2023

All that stress and deceit for an advert? I can’t even begin to imagine how much he was paid for this one. Good to see him baked off his face at the end though:

Great news for Snoop’s full-time blunt roller, in any case.