The marketing behind Prime energy drinks has been so relentless that it’s proven to be one of the most in-demand products of 2023, so I guess it was only a matter of time before someone ‘overdosed’ on the drink.
Milton Primary School in Newport, Gwent, has issued a warning to parents after a pupil had a ‘cardiac episode’ after drinking Prime, and ended up having their stomach pumped in hospital.
As per MailOnline, the school informed parents:
This morning a parent has reported that their child has had a cardiac episode over the weekend after drinking a Prime energy drink.
The child had to have their stomach pumped and although better now the parent wanted us to share this as a reminder of the potential harmful effects.
I’m not sure why any child needs to be drinking a highly-caffeinated energy drink in the first place, especially a drink like Prime which has 56mg of caffeine per 100ml (!). For comparison, a can of Coke has 9mg per 100ml, and a can of Red Bull has 32mg per 100ml.
Dr Gina Trapp, head of food and nutrition research at the Telethon Kids Institute, told the Sydney Morning Herald that people should be cautious when indulging in the beverage, especially those more prone to its side effects:
The marketing of energy drinks (and Prime Energy) is highly attractive to young people.
Energy drink advertisements promise consumers improved energy, performance and concentration, thus young consumers may falsely believe that more is better and consume multiple servings – putting them at even greater health risk.
In fairness to KSI and Logan Paul, who launched the beverage this year, there is an over-18 age limit on Prime given its caffeine content, but when has that ever stopped anyone? Especially the type of obsessive fanbase that KSI and Logan Paul appeal to in schools around the world.
Can’t they just pop Smarties like we did back in the day? Apparently not.
For the Manchester weirdo on a mission to bathe in Prime energy, click HERE. Good luck with that.
