Ryanair Boss Michael O’Leary Demonstrates How Not To Run A Twitter Q&A Session

@Shaz_DubGal Yes. Big digital relaunch coming soon. #GrillMOL

— Ryanair (@Ryanair) October 21, 2013

@EricaLennie Hi Erica, working on it. Should be in place for S14. #GrillMOL

— Ryanair (@Ryanair) October 21, 2013

@Blessoboy Yes, announcements shortly #GrillMOL

— Ryanair (@Ryanair) October 21, 2013

If this was any other Q&A session I would probably have said that it was a great success as O’Leary responded and bantered with the majority of questions he received and seemed like a fairly affable guy aside from that first sexist faux pas that was obviously a massive misjudgement on both his and Ryanair’s social media team’s part. However, the sexist gaffe is probably what this is going to be remembered for, and the fact that he didn’t actually improve Ryanair’s customer service and just acted like a joker probably isn’t going to endear him to those who are actually massively pissed off with the company.

Still, there’s no such thing as bad publicity and I doubt that anyone is going to stop flying with Ryanair because of this because it’s so goddamn cheap that you can’t really help but fly with them. It will be interesting to see what Michael O’Leary does next to try and improve customer service but hopefully it’ll be dumb as this Q&A session was.

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