Everyone and his mother is chiming in on the Will Smith/Chris Rock incident from last night’s Oscars and this has even extended to Richard Madeley, who has decided to label Chris Rock as the most unpleasant celebrity he’s ever met on today’s ‘Good Morning Britain’.

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Here’s what Madeley had to say about it all:

I was asked by GQ Magazine some years ago… he [Rock] was the most unpleasant person I’ve ever interviewed of my entire career, and that goes back to 1972 when I started at a local newspaper.

I said, without hesitation, Chris Rock. It’s on the record, Chris Rock.

It was a pre-recorded interview. If it had been live, we would have abandoned it. He was the most unpleasant, rude, aggressive, unlikeable person I’ve ever interviewed on camera, without question.

We edited around all the difficult bits and the interview that went out looked alright, but actually, his behaviour was awful. In my book, he’s the most unpleasant celebrity I’ve ever had the misfortune to meet.

I don’t condone it, what he did was wrong, but I do understand it.

If Judy had alopecia and someone used her condition as material, I’m not sure what I’d do.

I’m not justifying what he did but I can see why 50 percent of our viewers think it’s okay. We saw a moment of flawed humanity.

I don’t really know where you stand on whether Will Smith was well within his rights to slap Chris Rock and I’m not sure I do either – or if I care to be honest – but I guess it’s interesting for Madeley to say that Chris Rock is the most unpleasant person he’s ever interviewed. He must have talked to a lot of people over the course of his career so that really is saying a lot. Maybe he did deserve to get slapped by Will Smith?

Stay tuned for a hot take on it all coming from someone just as insignificant later on today. Probably Jeremy Kyle or Tim Lovejoy or someone.

For more of the same, check out what Liam Payne though about the incident, but stay for his new weird accent. Very strange.