Give whoever is running TK Maxx’s Instagram account a raise right now, because he just gave Prince Harry a royal beatdown with that caption. The Spare’s claim that he loves the chain’s “end of year sale” is total bxllocks, of course, because their “sales” run all year round – that’s sort of the point of TK Maxx.

A TK Maxx spokesperson told the Express:

“Whilst we’re delighted Prince Harry is a big fan, we thought we should explain we don’t actually do sales. Instead, we offer great value, style, and savings all year round.”

In his new memoir, Harry says he opted to shop in TK Maxx despite receiving an official clothing allowance from King Charles. He wrote that he was “particularly fond” of the discount store’s annual sale, where he could buy designer items at cheaper prices:

“Each year I received from Pa an official clothing allowance, but that was strictly for formal wear. Suits and ties, ceremonial outfits.

For my everyday casual clothes I’d go to TK Maxx, the discount store. I was particularly fond of their once-a-year sale, when they’d be flush with items from Gap or J Crew, items that had just gone out of season or were slightly damaged.”

Their once-a-year sale? What the hell is he on about?

“If you timed it just right, got there on the first day of the sale, you could snag the same clothes that others were paying top prices for down the high street!

With two hundred quid you could look like a fashion plate.”

Give me strength. It’s just one cringe thing after the other with this book, like the passage where he describes Princess Diana buying him an XBox in 1997… one year before the Xbox came out.