A man who is known as having the UK’s smallest penis has turned his misfortune into fortune by landing the role as the face of a new advertising campaign.

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Ant Smith spoke out about his tiny Johnson after writing a self-help book for men with the same issue. This came after the 50-year-old was given the title of having the smallest penis in the country, measuring up at just 3.5 inches.

However, Ant is determined to use his shortcomings to promote a good cause and is now the face of home blood tests, with the incredibly apt slogan:

There’s nothing wrong with a little prick.

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Incredible. The Thriva campaign is urging people to take a finger-prick test in order to track their cholesterol, the liver, iron and vitamin deficiencies. Speaking about the campaign, Ant said:

While playful, it’s a serious message.

We will all be better off if we properly monitor what’s happening inside our bodies that we perhaps can’t see in the mirror.

It’s something some people are scared of addressing, even if all it takes is a small prick. This is the perfect way to spread the word about good mental and physical health.

What an absolute legend. What he doesn’t have in penis size, he makes up for in personality and bravery.

For someone at the completely other end of the scale, check out the man with the world’s largest penis. Ant could probably do with some of what this guy’s got.