Logan Paul and KSI (and Jake Paul as well to be fair) are all completely killing it at the moment and have come a long way since their YouTube roots, but even though everyone is going crazy for Prime energy drink I doubt any of us could have imagined exactly how much money it’s making for the pair.

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Logan and KSI are currently touring Australia to promote the drink and stopped by to ‘The Kyle and Jackie O Show‘ on KISS FM to discuss how much Prime was raking in since its launch last year and well, it’s way more than I thought they were banking off it, let’s put it that way. Make your guess and then scroll down or watch the video to find out:

In year one we cleared $250million in retail sales and $110 million gross internally.

We did $45 million in sales in January of this year and that will put us on track to double our 2022 sales.

We definitely cracked the code. We hit a few really important things that are a staple marketing ploy of this generation.

No shxt right? These two guys are completely killing it in pretty much everything they do and I suppose at this point you have to respect them for it even if you think they’re idiots. They’re quite clearly not, right?

Anyway, Prime just signed a deal with the UFC to become their official energy drink so I imagine it’s going to blow their 2022 sales out of the water. Fair play.

For more of the same, check out this gelateria in Hithcin that has turned Prime into an ice cream flavour. As if it wasn’t everywhere already.