Kim Kardashian’s bid to end nipple shame may have achieved the complete opposite after releasing her new SKIMS bra, which features built-in nipples, providing ’perfect fullness with a built-in, faux nipple for a perky braless look.’ Here’s the ad she ran on Twitter X earlier this week:
COMING OCT 31: THE @SKIMS ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on Tuesday, October 31 at 9AM PT / 12PM ET. Join the waitlist for early access to shop.
In addition to our… pic.twitter.com/PTrugEEN4T
— Kim Kardashian (@KimKardashian) October 27, 2023
Well I don’t know about you, but my nipples are hard after watching that. The idea behind it is to stop women being shamed for having their nipples sneaking through their shirts, by creating a world where every woman is wearing the Ultimate Nipple Bra and thus normalise the erect nipple look in casual daywear. Which is all just marketing waffle really because all Kim and SKIMS really care about is making a ton of money. All that’s really going to happen is a load of men, husbands and boyfriends are going to get into trouble with their other halves when they’re caught staring at the floods of fake nipples in the streets!
Naturally there’s plenty of backlash against this product already from women who don’t believe this is empowering in the slightest. Which, again, Kim would have fully expected as part of this publicity run. What next, bananas in boxers for the fellas? You know it’s coming sooner or later.
For the behind-the-scenes photos of Megan Fox’s SKIMS underwear shout with Kourtney Kardashian, click HERE. Mama mia!
