What’s the best way to advertise your upcoming spring/summer womenswear collection? How about getting Will Smith’s son in to be the main model for it? Good idea right?
The news broke yesterday when Louis Vuitton’s creative director Nicolas Ghesquière confirmed that Jaden would be their latest model on his Instagram account after several rumours had been circling over the weekend. You can check out some of the outfits Jaden will be modelling in the posts below:
Featured Image VIA
The contract has come about due to Jaden’s insistence on wearing gender neutral clothing at whatever opportunity he can get. He recently went to the his school prom wearing a dress with Hunger Games star Amandla Stenberg and went to another prom and Kanye West and Kim Kardashian’s wedding in a suit that can best be described as an albino Batman.
Jaden’s basically a huge weirdo and I suppose that fits in with Louis Vuitton’s brand image these days. Although gender neutral clothing may well be somewhat progressive in 2016, it also strikes me as being kind of dumb – I mean surely women want to see other women wearing these clothes and not a 17 year old celebrity weirdo? I could be wrong about that though I suppose, I just can’t see it being that successful – I guess we’ll have to wait and see though.
Oh, and just so we’re clear it’s not really the fact he wears women clothing that makes me think Jaden is a complete weirdo, it’s interviews like this one.
