To say that the new ‘It’ movie is one of the most anticipated of the year – if not all time – would probably be an understatement, and whoever is marketing it is doing an absolutely sick job by slowly building anticipation to fever pitch ahead of its September release.

Featured Image VIA

Following on from a couple of excellent trailers, the latest step for the team is to unleash a bunch of terrifying and ominous clips and photos on their Instagram account, the best of which you can see below.

https://www.instagram.com/p/BUHtkDslR0S/

https://www.instagram.com/p/BUCquzcFEH2/

https://www.instagram.com/p/BSUe8Pcl_fF/

https://www.instagram.com/p/BWvGpNRl6II/

https://www.instagram.com/p/BUKSY0Kl8vX/

https://www.instagram.com/p/BUPcqF6lliM/

https://www.instagram.com/p/BUSGefXldW8/

https://www.instagram.com/p/BUXPYk2FEHf/

https://www.instagram.com/p/BUZvBYTlyQA/

Creepy stuff. There’s no way that this movie isn’t going to be good when it looks as scary as it does in those clips and has been receiving so much positive feedback in the press. Sure, it’s hardly going to be movie of the year, but I bet it’ll be selling out cinemas and leaving everyone scared to death when it finally comes out in September.

If you need to get any more hyped on this movie and have somehow missed the two trailers that have already dropped, then click here to check them. Dark.