Influencer Dropped By Beauty Brand After Revealing She Killed Two Cats As A Child

A sure-fire way to cancel yourself in 2023 is to reveal you brutally murdered two cats as a child, and sure enough that’s exactly what’s gone down with Aussie influencer Emma Claiir this week.

Mum-of-one Emma, 28, confessed the story on her podcast Simply Chaotic, saying:

‘I killed my cat … My sister did not speak to me for months and my mum was f*****g fuming at me, and yeah, I killed it.

I was swinging my cat around. Like, I was thinking it was just a stuffed toy. And I accidentally let go of it.

And then, if you really want to know more about me, I also killed my best friend’s cat.’

Emma’s cat-killing capers were quickly met with backlash, prompting her to release an initial statement in which she referred to her comments as ‘a bit of light humour,’ which probably wasn’t a good idea either:

‘To the people offended by my story in today’s simplychaotic episode that I just shared… it happened 21 years ago. I was a small child… accidents happen and you all need to chill.

I hope that you are not the same person you were at nine years old and I can confirm that after that accident I have been the mother both to multiple cats including my baby Fred.

It’s a bit of light humour in a get to know us episode and if you can’t handle that then simply chaotic ain’t for you. So byeeeee.’

After her statement was met with even more backlash, she released a more appropriate one that even included an apology:

Unfortunately for Emma, the damage was done, and she’s now been dropped by skincare brand MCoBeauty, who released a statement of their own:

Just goes to show, you can’t be confessing to murdering small animals on a podcast if you’re any type of influencer, even if it happened 21 years ago. That’s just influencer 101. The skincare brands you’re working with might be testing their products on animals but murdering said animals is where they draw the line, and understandably so. You live and you learn.