Contemporary casinos are a far cry from their first iteration – and so is their intended demographic. So, without further ado, let’s take a look at the ways in which online casinos have widened their reach and audience over the last decade.
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Marketing
Perhaps one of the most significant ways that contemporary casinos have broadened their demographic over the years is by employing a wide range of marketing techniques. One of these marketing techniques is to offer various bonuses and promotions for new and existing players alike. Promotions such as free spins bonuses, new players are attracted to the platform and are enticed to spend their money with this brand. Offering existing customers the chance to opt into promotions such as daily jackpots, daily cash drops, and weekly giveaways encourages players to get more involved on the basis that they can save money whilst playing.
As technology has developed exponentially over the past couple of decades, new platforms have popped up that can be utilised for marketing purposes. Whilst, before, casinos might have stuck to traditional print advertising to reach their target audience, now there are more opportunities than ever before. From paid social media ads, to search engine optimisation, TV commercials, digital out-of-home advertisements, pop-ups, and more, these digital marketing techniques can be more targeted and personalised to suit each platform’s target demographic.
As all the methods discussed here can be tailored to suit the needs of the individual consumer, there is more control over the visibility, reach, cost, and message of the promotions, and conversion rates can be a lot higher. Therefore, these techniques can show an improved return on investment (ROI) compared to more traditional advertising methods.
Gameplay
Further to the way they advertise their games, the gameplay itself has also allowed contemporary casinos to broaden their demographic. Just take a look at slot games, for example – technology has provided the means to create online variations of traditional games that are available on demand through any device with internet connectivity. Not only this, but developments in video graphics have led to more complex slot games known as video slots. And, combining two favourites into one, many casinos also offer bingo-slot hybrid games – ‘Slingo’ – which allows players to enjoy bingo on-demand using traditional slot game mechanics.
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Over the past few years, live streaming has seen a huge uptake, allowing people to enjoy live content and attend live meetings from the comfort of their own homes. In fact, one study found that 28.% of global internet users interact with live-streaming content on at least a weekly basis, which highlights the significant reach that live streaming can provide. Contemporary casinos have taken advantage of this new technology, and now offer live games such as poker, blackjack, roulette, and bingo, which are played in real-time, with real players, and real dealers and croupiers, allowing for a more authentic and immersive casino experience.
And there you have it – just a few ways in which contemporary casinos have broadened their demographic over the years.
