Gordon Ramsay saying that something is absolutely crap shouldn’t exactly be a newsworthy item as it’s pretty much the whole reason he’s famous, but when it’s the new energy drink that the whole country is going absolutely crazy over then it’s something that we want to take a look at.

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Prime is taking the country by storm due to its extremely limited supply at this point, with some families travelling all the way to Wakey Wines in Wakefield and spending thousands of pounds on crates of it to satisfy their desperate children. However, Gordon Ramsay decided to try it out on an interview with Heart FM and did not hold back on how he felt about it:

.@GordonRamsay reviews @LoganPaul and @KSI‘s ‘Prime’ 👀🫣

Watch the full interview on @GlobalPlayer 👉 https://t.co/586yqqsSsZ pic.twitter.com/4QVrTC0SrB

— Heart (@thisisheart) January 10, 2023

Ohhhh, that smells high.

Oh, Jesus. It’s like swallowing perfume. What is it?

I’ll send it to Nigella to cook her pork ribs in.

Could you imagine giving that to a French sommelier with his big French conk?

Yeah, it’s like the sort of dregs of a sort of Gino D’Acampo tiramisu.

What would I give it out of 10? A zero.

Well I haven’t tried Prime myself and I doubt I ever will, but I’m glad that someone is out there calling it out for how shxt it actually is. However,  I don’t think that this will actually affect its sales too much sadly and people will still be spending hundreds of pounds and travelling hundreds of miles to obtain it for their stupid little kids. That’s just the viral world that we live in these days man.

Fair play to Gordon Ramsay for not going along with the masses though, even if it probably is more beneficial to his personal brand to come out with a reaction like this. It’s all part of the game I guess.

For more of the same, check out when Gordon Ramsay got completely rinsed by his daughter in raw egg prank. That really was a classic.