Not that it was ever OK, but nowadays it’s especially frowned upon to touch up another human being without their consent, and it’s extra dickish to do it while they are in the middle of a live broadcast on the World Cup.

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Colombian reporter Julieth Gonzalez Theran unfortunately ran into a guy that hadn’t got the memo:

A DW reporter was sexually harassed while covering the #WorldCup. @JULIETHCGT was kissed, groped by a man while reporting from Moscow.

The incident can be seen here (00:13).

Sexual harassment is not okay. It needs to stop. In football, and elsewhere.pic.twitter.com/O0S1a1F4Es

— DW Sports (@dw_sports) June 20, 2018

Julieth says:

I was there for around two hours preparing my things and nothing happened to me.

But when we were live that man took advantage of it.

He came at me, gave me a kiss and he touched my breast. I had to continue, afterwards I tried to see if the man was still there but he had left.

We do not deserve this treatment. We are equally as professional and deserving. I share the joy of football but we must identify the limits between affection and harassment.

So everyone is making a big fuss about this, but I have to be honest – I don’t think the guy intentionally grabbed that reporter’s tit. I think he was just messing about and accidentally groped some boob when he was going for the shoulder. Not that it makes the kiss or the whole thing OK, but maybe this is getting blown out of proportion a bit? From the way people were going on you’d think he was trying to undress her on live TV.

I mean, nowhere near as blatant as the Trump supporter who groped a 15-year-old on camera before pepper spraying her in the face.