A lady named Esther Honig conducted a little experiment — she sent the same picture of herself to Photoshop artists in 25 different countries all with the same instruction: to make her beautiful.

The idea was to understand what each country considers to be ‘beautiful’.

Obviously each country’s results shouldn’t be indicative of what every person in said country considers to be ‘beautiful’, but it’s still pretty interesting nonetheless. No idea what the USA’s photoshopper was on when made he made his one, but I guess that’s his own idea of what’s beautiful.

Esther writes:

[All of the photos] are intriguing and insightful in their own right; each one is a reflection of both the personal and cultural concepts of beauty that pertain to their creator. Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more illusive.

Argentina

Australia

Bangladesh

Bulgaria

Germany

India

Kenya

Morocco

Philippines

USA

Full collection on Esther’s website.