So yesterday someone posted the words “Damn Daniel” under a random post we did on Facebook and it got a bunch of Likes which made no sense at all.

Featured Image VIA

I saw the same words show up again and again around the Internet and didn’t know what the hell was going on.

Then I got the heads up:

Damn Daniel pic.twitter.com/Va10hmpePO

— J O S H (@Josholzz) February 16, 2016

Turns out it’s the new viral phenomenon taking over the Internet this week, and I must’ve watched the video about 10 times now and I still don’t understand what’s going on. It’s just some dude with a camera bigging up another kid’s choice of footwear? And the kid’s name is Daniel? There’s really not much to it but somehow the Internet is going insane over it.

Is it a generational thing? Am I getting too old for the Internet? Is a schoolboy rocking a new pair of trainers what it took for me to realise this?

I did find it funny when he goes “Damn Daniel, back at it again with the white vans!”. Maybe I’m not quite done yet.

For one of the all time classic memes – check out ‘Black People Not Amused By White People‘.