You probably don’t think about the packaging that you get most of your products in, but the fact is that if you see something in some really cool packaging you’re going to be drawn to it way more than if you see a cardboard box with a label on it or something. The fact is that good packaging can actually sell a product on its own, and sometimes is perhaps the best (and only) advertisement that that product needs.

That’s why companies spend millions of pounds on designing packaging in new and innovative ways. Here’s some of the best packaging we’ve come across which has made us definitely want to at least check out these products before we ruthlessly discount them.

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1. Gnome Bread Packaging

I mean of course you’re gonna be more inclined to buy a piece of bread if it has a picture of a gnome on it, right? Normally I’d just be looking at the type of bread when picking out what baguette I choose (and maybe the quality too) but when you see that little guy it’s pretty much impossible to say no. Or is that just me!