It’s been a hot minute since we’ve had a new social media craze that everyone uploads a video of themselves doing onto the internet, so it makes sense that it’s about time for another one. And yeah of course it’s probably the stupidest one yet.

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The #BoobLuge challenge is fairly self explanatory – it involves a dude cracking a beer and pouring it in between a woman’s boobs and then the guy gleefully gulping it down as the liquid rolls down their breasts. That’s literally all there is to it, but as you might expect thousands of guys have uploaded videos with a bunch of willing girls and the whole thing is kicking off all over the internet.

The compilation below already has 2 million views on Facebook and people are absolutely loving it:

https://www.youtube.com/watch?v=YYmNj7ANd5g

Well, that was two minutes of my life I’m never going to get back but I suppose it is entertaining and it’s probably really fun if you’re actually doing it yourself. I mean what’s than beer and boobs right?

I suppose some people will argue that it’s sexist and degrading to women, but the woman probably gets a bit turned on by it too and more importantly is actively taking part of her own free will so I don’t think it should be that much of an issue here. My only issue with it is that it’s really stupid basically, but I suppose that’s social media for you isn’t it?

For more dumb social media challenges, check out the ‘classic’ condom challenge.