Designer Nikolay Lamm isn’t happy with the way that Barbie dolls portray women as stick thin with permanently arched feet and platinum blonde hair and has sought to change this by creating what he describes as a ‘realistic Barbie doll’. He’s called it Lammily.

To begin with Lamm just made the doll’s proportions more in line with what average sized women actually look like in real life. He then added a new sticker accessory range that enabled people to put cellulite, stretch marks, tattoos and acne onto the dolls.

After that, Lamm added a whole new range of sticker options including: freckles, glasses, blushing, adhesive bandages, moles, temporary tattoos, stitches, scrapes & scratches, bruises, casts, scars, mosquito bites, and grass and dirt stains. He really went for it huh?

Lamm hopes that through this medium he can illustrate that a variety of natural body types can be beautiful and attractive saying:

All fashion dolls look the same! I wanted to give them a realistic makeover.

I’ve seen kids playing with these stickers and saw how they put the stickers on and off, laughing and showing the customized doll to their parents.

The ‘imperfect’ nature of it isn’t an issue. I feel it makes the doll more relatable.

Well yeah, I’m not really sure if kids are going to understand the aims behind this and are probably just  going to have fun messing around with stickers, but it’s nice that Nikolay is trying to change perceptions and you’ve got to admire his endeavours. I’ve also got to admit that it’s nowhere near as cool as this Barbie that practices bondage, plays with dildos and murders Ken.

You can check out some pictures of the Lammillys below as well as a couple of videos in which children react to the dolls and a Lammily is compared to a Barbie.