In case you hadn’t noticed, Uber have a brand spanking new logo — the old bent grey U with black background has transformed into something which kind of looks like a square-headed sperm penetrating an egg while blue veins illuminate in the background (for lack of a better description).

Featured Image VIA

It’s just a logo change and not really a huge deal in itself, except for some reason people are really unhappy about it.

So unhappy in fact that they’ve taken to Twitter to air their grievances:

https://twitter.com/SamuelGibbs/status/694805029333655552?ref_src=twsrc%5Etfw

https://twitter.com/joshuatopolsky/status/694675595901407232?ref_src=twsrc%5Etfw

liking uber's new logo which is a silhouette of the mallet your driver hits you w/ before uber denies responsibility pic.twitter.com/C0V1HZK75e

— Matt Binder (@MattBinder) February 2, 2016

congrats to uber for shaking its anxiously masculine dudebro image by literally making its new logo a dark sperm https://t.co/CeKLN6eHvT

— matt weinberger (@gamoid) February 2, 2016

https://twitter.com/rosiesparty/status/694991859194687488?ref_src=twsrc%5Etfw

GOOD REASON TO CHANGE THING: MAKE IT BETTER

BAD REASON: YOU BORED AND STUPID#UBERLOGO

— FAKEGRIMLOCK (@FAKEGRIMLOCK) February 3, 2016

https://twitter.com/SophieCurthoys_/status/694821439694868481?ref_src=twsrc%5Etfw

https://twitter.com/markbiegel/status/694670326366535681?ref_src=twsrc%5Etfw

https://twitter.com/devpuppy/status/694728111695470592?ref_src=twsrc%5Etfw

Ok, I think I've finally discovered the inspiration for Uber's new logo. pic.twitter.com/wwJBEQU3gh

— Gabe Rivera (@gaberivera) February 3, 2016

Hmm I thought the new Uber logo reminded me of something… pic.twitter.com/suwqrvCqe4

— Jonathan Shariat (@DesignUXUI) February 3, 2016

New @uber logo vs literally every Chinese bank's logo pic.twitter.com/y99bUCGUi1

— Kevin Tang / @ktang.bsky.social (@Yolo_Tengo) February 3, 2016

why is uber's new logo a trade federation command ship

— Alexandra Petri (@petridishes) February 3, 2016

https://twitter.com/g_han/status/694684251963428868?ref_src=twsrc%5Etfw

I’d say Rosie has a legit complaint there at least.

Credit to Uber, they did provide some kind of an explanation (I guess you could call it that) with these videos that accompanied the logo change:

https://twitter.com/Uber/status/694603879372066816?ref_src=twsrc%5Etfw

Check out the bits and atoms behind our new look. https://t.co/PfMbXZMPyYhttps://t.co/RCiwd7wMVh

— Uber (@Uber) February 2, 2016

Just overall a strange thing to have feelings about one way or another. But hey — it’s 2016, if you’re not complaining about somethig then what are you doing?

To meet the Uber driver who pulled a gun out on a passenger who threatened to puke in his back seat – click HERE.