Dunkin’ Donuts — an official sponsor of Liverpool – have issued an apology to the club’s supporters after they changed their club’s crest to the Dunkin’ Donuts logo, swapped the Shankly Gates at the top with doughnuts and, most diabolical of all; edited the Hillsborough eternal flames into milkshakes.

The flames were added to the badge in 1993 as a tribute to the 96 people killed in the 1989 Hillsborough disaster, so not sure what Dunkin’ Donuts were thinking of here. The real cherry on top though was changing the ‘You’ll Never Walk Alone’ slogan to “America Runs on Dunkin”. Ugh.

Featured Image VIA

Here are some of the Tweets that followed:

Love to know who at @lfc approved @DunkinDonuts replacing the eternal flames with clear plastic coffee cups pic.twitter.com/9dMnayRzaj

— The Anfield Wrap (@TheAnfieldWrap) February 25, 2015

https://twitter.com/GazS79/status/571051037081137153

https://twitter.com/the_magic_red/status/570911531841544192

@DunkinDonuts Reducing the memory of victims, and the pain of #Hillsborough to a crest competition was foolish. #ApologizeAndWithdrawCrest

— Wayne Scholes (@WayneScholes) February 25, 2015

https://twitter.com/BeBeZoey/status/571044415831195648

https://twitter.com/LFC_Australia/status/570722358295601152

Dunkin’ Donuts deleted the Tweet and gave this apology:

We apologize for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC Crest. As a proud partner of LFC, we did not intend any offence, particularly to the Club’s supporters. We have removed the tweet and halted the campaign immediately.

Liverpool fans should probably be more vexed about the fact they just lost to fucking Besiktas in the Europa League, but hey, I guess this is pretty annoying too.

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