Norman Rowe has devised a method of giving women a temporary boob job that isn’t permanent. The idea behind this is that woman might want a bigger bust while they’re on the beach in their bikini, but not a permanent enlargement.

These aren’t limited to just vacations although the guy who came up with the idea – a plastic surgeon by the name of Norman Rowe – is designing a two week solution designed for vacations to compliment the 24 hour version he’s already developed. It’s a type of plastic surgery that can cost anywhere between $2500 and $3500 and takes about 20 minutes to perform.

It works by injecting saline solution into women’s breasts that currently wears off after 24 hours. Rowe claims that it’s the perfect way for women to test out whether they actually want breast implants or not:

The saline gets absorbed by the body. It’s for the women who don’t have time for implants. You can use 3D imaging and put implants in bras, but it’s another thing to see what the weight will actually feel like and what it will be like to live with the new breasts. 

Rowe is currently testing out the two week version because, as he says ’24 hours is great but it’s still only 24 hours’. To be fair, it could ensure that women don’t end up with the worst boob job of all time, but is it really something that society needs right now?

Do you think this is going to take off and every time we go on holiday to the Costa Del Sol we’re going to see (even more) women with big bank balances popping out of their bikinis? Doubt it.