2) Pitbull Competition
Walmart set up an ingenious competition to raise a bit of brand awareness, because, after all, who’s heard of Walmart? So they got this competition together where the local store that got the most Facebook likes would get a private concert from Pitbull himself.
The website – Something Awful – went to town with this idea, they recruited a small army of people to hit the like button for a store located in rural Kodiak, arse-of-nowhere Alaska.
To be fair Pitbull honoured his side of the bargain and played right out in the boondox for his fans. He had a full ceremonial welcoming from the traditional elders, the manager of the Walmart gave him a free bag of bear repellent (seriously) and by the pictures above it looks like he had a right nice time.
