Branding and a great name is really really important when you’re opening a shop – some would say it’s the single most important determining factor on whether you’re going to be successful or not.

Bearing that in mind, it’s completely and utterly unbelievable that any of the stores you can see below would actually approve even the idea of these signs, let alone that nobody along the creative process would realise that they’re completely and utterly inappropriate and ridiculous and stop them from being produced and displayed. Thankfully for us though they didn’t and we can all have a good chuckle at them now.

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