9) One Ticket Left!
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Uh oh, there’s only 3 seats left on that flight, or 10 more tickets to that gig… better crack open that wallet of yours. If something looks scarce, people will want it even more. Like gold and diamonds for instance, I mean, sure, they look kinda pretty, but are they really that much better than bronze and quartz? Nah bruv, you’ve been rinsed.
According to advertising analysts, this “last one in the batch” trick plays to our desire to choose what we do. We might be wondering whether or not to go to a particular event, and we want to decide for ourselves, if they sell out, we lose our right to make that choice.
