4) Sex, Sex, Sex
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If a company is trying to sell a product to blokes, it uses sexy women; if they are trying to flog something to ladies, they use sexy women. It’s all about tits and arses and the false promise that buying their guff will either heighten your chances of becoming a sexy woman or getting your hands on one.
Perfume ads are the worst for this, and deodorant ads, and sanitary products… hell, they’re all at it. Just remember, if you are unattractive, nothing will make you into a sexy woman and you will never get access to a sexy woman… unless you get awesome at black magic, and no one is selling that shit.